College basketball's most marketable players, starting with Aliyah Boston and Drew Timme

College basketball’s most marketable players, starting with Aliyah Boston and Drew Timme

In July 2021, name, image and likeness (NIL) rules and laws opened the door for college athletes to make money for the first time. It did not take long for them, or brands, to capitalize. The past year, however, has also demonstrated swift changes in the NIL market. Yes, the biggest names remain the most …

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